Inventor and entrepreneur Michele McGuire created Mutt Muffs; a wearable hearing protection for traveling pets that fly in the general aviation aircraft along with their human companions.
Worried about her dog’s discomfort while traveling on the plane McGuire pilots often, the inventor started to search for solutions to protect Cooper’s sensitive ears. After trying to use regular human earplugs and headsets that were flat out rejected by Cooper, McGuire began to work out the logistics and aesthetics of Mutt Muffs. The product fits perfectly on a canine head and it only takes one ride without this headset for the dog to figure out how much more comfortable the trip is with Mutt Muffs on.
How do you define success!
There’s nothing like inventing in an area you are super passionate about, like inventor Michele McGuire.
Even if the product is a niche like dog-ear muffs for planes and you aren’t selling millions, you can still be a success.
It all depends how you define success.
Inventing for a cause you believe in like making dogs comfortable in flight is the way to go if you’re not all about the money. And even if you are all about the money, carving out a niche that isn’t big enough for others to want to steal away can mean steady sales for a decade or more!
About Andrew Krauss
Andrew Krauss has been educating inventors for over 13 years as the President of Inventors Alliance in the San Francisco/Silicon Valley Bay Area. He has had countless successful inventors and other experts lecture month after month at Inventors Alliance events.
Andrew also co-founded inventRight ten years ago to teach people how to license their new product ideas. His unique teaching style and patience with Inventors is remarkable. He coaches his students step-by-step through the entire licensing process. Andrew now works with Inventor students in thirty countries around the world.
His business partner Stephen Key has a new book coming out November 5th. Check out all the bonuses you’ll get if you order on November 5th.
Andrew Krauss has been featured on NPR (National Public Radio) Science Friday, along with many other media outlets.